//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~accessRights:"restricted"
~subject:"Risk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Risk
Direct marketing
16
Direktmarketing
16
Advertising
15
Arzneimittel
15
Pharmaceuticals
15
Werbung
15
Advertising effects
12
Werbewirkung
12
Consumer behaviour
9
Konsumentenverhalten
9
Pharmaceutical industry
7
Pharmaindustrie
7
Internet marketing
5
Online-Marketing
5
prescription drugs
5
DTC advertising
3
Gesundheitsrisiko
3
Health risk
3
prescription drug advertising
3
Direct-to-consumer advertising
2
Physicians
2
Risiko
2
Social Web
2
Social web
2
direct-to-consumer advertising
2
direct-to-consumer prescription drug advertising
2
risk communication
2
risk disclosure
2
Ärzte
2
Adequate provision
1
Adherence
1
Advertisements
1
Advertising skepticism
1
Animation
1
Arzneimittelmarkt
1
Arzneimittelrecht
1
Australia
1
Australien
1
Brand image
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Aikin, Kathryn J.
2
O'Donoghue, Amie C.
2
Sullivan, Helen W.
2
Betts, Kevin R.
1
Rupert, Douglas J.
1
Willoughby, Jessica Fitts
1
Published in...
All
Health marketing quarterly
Management research review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
2
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->