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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Delorme, Denise E."
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Delorme, Denise E.
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Health marketing quarterly
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
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