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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Direct marketing
43
Direktmarketing
43
Arzneimittel
32
Pharmaceuticals
32
Advertising
27
Werbung
27
Advertising effects
21
Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
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Pharmaceutical industry
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Pharmaindustrie
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Internet marketing
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Online-Marketing
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USA
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United States
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prescription drugs
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Patienten
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Patients
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Ärzte
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DTC advertising
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direct-to-consumer advertising
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Gesundheitsrisiko
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physicians
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prescription drug advertising
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Bibliometrics
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Direct-to-consumer advertising
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Bhutada, Nilesh S.
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Bijmolt, Tammo H. A.
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Cook, Christopher L.
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Dorotic, Matilda
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Fok, Dennis
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Perri, Matthew
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Health marketing quarterly
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Schriften zum europäischen Management
2
SpringerLink / Bücher
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Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
1
Forum Marketing
1
Gabler Research
1
Gabler Research / Forum Marketing
1
Handbook of research on mobile marketing management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business economics : JBE
1
Journal of targeting, measurement and analysis for marketing
1
Springer Gabler Research
1
The journal of consumer marketing
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ECONIS (ZBW)
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
2
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
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