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~isPartOf:"Health marketing quarterly"
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Bibliometrie"
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Bibliometrie
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
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Pharmaceutical industry
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Pharmaindustrie
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Internet marketing
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Online-Marketing
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prescription drugs
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DTC advertising
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direct-to-consumer advertising
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Information behaviour
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physicians
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prescription drug advertising
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Love, Brad
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Mackert, Michael
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McKeever, Robert
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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MSI reports : working paper series
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Services marketing quarterly
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ECONIS (ZBW)
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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2
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
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