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isPartOf:"Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~person:"Kreutzer, Ralf T."
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Die Betriebswirtschaft : DBW
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Digitale Markenführung : Dialogmarketing vor neuen Herausforderungen
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 9-35)
.
2015
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