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subject:"Konsumentenverhalten"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Konsumentenverhalten
Direct marketing
5
Direktmarketing
5
Arzneimittel
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Pharmaceuticals
3
Advertising effects
2
Consumer behaviour
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Pharmaceutical industry
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Pharmaindustrie
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Advertising planning
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Data envelopment analysis
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Internet marketing
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Television advertising
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advertising
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auditory
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congruency
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direct-to-consumer advertising
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eye-tracking
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modality
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pharmaceutical
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prescription drug
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processing
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structural equation model
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trust
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Grønhaug, Kjell
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International journal of advertising : the quarterly review of marketing communications
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
NBER working paper series
3
Research
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
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... für Dummies
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
CSR, Sustainability, Ethics & Governance
1
Cogent business & management
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
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Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
2
The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements
Ying, Lou
;
Korneliussen, Tor
;
Grønhaug, Kjell
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 623-638
Persistent link: https://www.econbiz.de/10003887889
Saved in:
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