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~isPartOf:"Journal of business ethics : JOBE"
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Journal of business ethics : JOBE
Health marketing quarterly
35
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
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Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young
;
Berger, Bruce K.
;
DeCoster, Jamie
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
Saved in:
2
Role of socioeconomic status in consumers' attitude towards DTCA of prescription medicines in Australia
Chaar, Betty B.
;
Lee, Johnson
- In:
Journal of business ethics : JOBE
105
(
2012
)
4
,
pp. 447-460
Persistent link: https://www.econbiz.de/10009516771
Saved in:
3
Direct-to-consumer advertising of pharmaceuticals as a matter of corporate social responsibility?
Pol, Pepijn K. C. van de
;
Bakker, Frank G. A. de
- In:
Journal of business ethics : JOBE
94
(
2010
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10003997043
Saved in:
4
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
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