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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Direct marketing in action : cutting-edge strategies for finding and keeping the best customers"
~person:"Lin, Chien-Wei"
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Lin, Chien-Wei
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Journal of business research : JBR
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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