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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Advertising appeals"
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Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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