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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Journal of business research : JBR
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Direct marketing : an international journal
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Global journal of business management : GJBM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of business performance management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Central European business review : CEBR
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Complex AI dynamics and interactions in management
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Cross-cultural buyer behavior
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European journal of marketing : EJM
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Freiberger Arbeitspapiere
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From Little's law to marketing science : essays in honor of John D.C. Little
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International business and economics research journal
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of business economics : JBE
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Journal of consumer behaviour : an international research review
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Journal of financial services marketing : JFSM
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Journal of marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Management research review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managing business in a multi-channel world : success factors for e-business
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Market : review for marketing theory and practice
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
2
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
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