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isPartOf:"Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster"
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Marketing-Centrum <Münster (Westf)>
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
Health marketing quarterly
35
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Direct marketing : an international journal
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Leitfaden Online-Marketing ; [Bd. 1]
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Direct store delivery : concepts, applications and instruments
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ERIM report series research in management
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Journal of marketing research : JMR
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research
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European journal of operational research : EJOR
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Europäische Hochschulschriften / 5
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International direct marketing : principles, best practices, marketing facts
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
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Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriften zu Dialogmarketing 'revisited'
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Arbeitsbericht ... des Competence Center E-Business Basel
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Relational Branding : beziehungsorientierte Markenführung als Aufgabe des Direktmarketing
Meffert, Heribert
-
2002
Persistent link: https://www.econbiz.de/10001774738
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2
Direktmarketing in der wissenschaftlichen Diskussion : eine Bestandsaufnahme
Ahrens, Michael
;
Münstermann, Matthias
;
Schneider, Helmut
-
2002
Persistent link: https://www.econbiz.de/10001774739
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3
Stand der Direktmarketing-Forschung und -Praxis in den USA : Dokumentation einer Forschungsreise zur DMA Annual Conference and Exhibition 2002 und DMEF Educators' Conference 2002
Münstermann, Matthias
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2002
Persistent link: https://www.econbiz.de/10001774740
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