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person:"Spiller, Achim"
~subject:"Marketing management"
~person:"Helmke, Stefan"
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Marketing management
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Spiller, Achim
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
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ECONIS (ZBW)
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Steuerung im Direktmarketing und Cross Media-Response Messung
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 95-117)
.
2013
Persistent link: https://www.econbiz.de/10009672134
Saved in:
2
Regionalmarketing im Naturkostfachhandel
Stockebrand, Nina
;
Berner, Nina Saskia
;
Spiller, Achim
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003792015
Saved in:
3
Kundenorientierte Steuerung im Direktmarketing
Helmke, Stefan
;
Uebel, Matthias
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-145)
.
2008
Persistent link: https://www.econbiz.de/10003749445
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