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~person:"Kreutzer, Ralf"
~person:"Dallmer, Heinz"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Direktmarketing
14
Direct marketing
5
Deutschland
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Germany
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Datenverarbeitung
2
Theorie
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Theory
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Unternehmensgruppe Bertelsmann
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Absatz
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Absatz Direktabsatz
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Aufsatzsammlung
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Consumer behaviour
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Hand- und Lerhrbücher, Nachschlagewerke
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Kommunikation
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Konsumentenverhalten
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Kreutzer, Ralf
Dallmer, Heinz
Belz, Christian
8
Kreutzer, Ralf T.
7
Künzler, Hans-Peter
5
Leimstoll, Uwe
4
Albaum, Gerald S.
3
Alioski, Adrian
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Fließ, Sabine
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Kleinaltenkamp, Michael
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Link, Jörg
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Poon, Patrick
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Allenby, Greg M.
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Barringer, Jochen
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Bauer, Thomas
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Bijmolt, Tammo H. A.
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Bonfrer, Andre
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Bulander, Rebecca
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Cesari, Rick
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Cui, Tony Haitao
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Drèze, Xavier
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Falkenreck, Christine
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Frommeyer, Astrid
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Goswami, Anju
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Haag, Nils Christian
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Hensche, Hans-Ulrich
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Hesse, Jürgen
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Häusler, Eduard
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Jacob, Frank
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Jen, Lichung
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Jenkinson, Angus
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Kelly, Tom
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Krafft, Manfred
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Kumar, V.
2
Lynch, Ron
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Mann, Andreas
2
Michel, René
2
Oggenfuss, Christoph
2
Pülz, Michael
2
Quade, Michael
2
Schleyer, Anke
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Schnakenburg, Igor
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ECONIS (ZBW)
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Das Handbuch direct marketing & more
Dallmer, Heinz
(
ed.
)
-
2002
-
8., völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001679430
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