//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~person:"Sullivan, Helen W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Arzneimittel
5
Direct marketing
5
Direktmarketing
5
Pharmaceuticals
5
Advertising effects
4
Werbewirkung
4
prescription drugs
4
Pharmaceutical industry
3
Pharmaindustrie
3
Werbung
3
Consumer behaviour
2
Konsumentenverhalten
2
Perception
2
Risiko
2
Risk
2
Wahrnehmung
2
Advertisements
1
Animation
1
Arzneimittelrecht
1
Communication
1
DTC
1
Direct-to-consumer
1
Fernsehwerbung
1
Food and Drug Administration Amendments Act
1
Gesundheitsrisiko
1
Health risk
1
Internet marketing
1
Kommunikation
1
Meinung
1
OTC
1
OTC market
1
OTC-Handel
1
Online-Marketing
1
Opinion
1
Pharmaceutical law
1
Public relations
1
Sales promotion
1
Television advertising
1
Verkaufsförderung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Sullivan, Helen W.
Bliemel, Friedhelm
5
Fogel, Joshua
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Aikin, Kathryn J.
3
Bradford, W. David
3
Collins, Thomas L.
3
Dave, Dhaval
3
Fassott, Georg
3
Rapp, Stan
3
Saffer, Henry
3
Theobald, Axel
3
Bar, Talia
2
Betts, Kevin R.
2
Boudewyns, Vanessa
2
Eastin, Matthew S.
2
Esteban, Lola
2
Furphy, Joseph
2
Huh, Jisu
2
Iizuka, Toshiaki
2
Jayawardhana, Jayani
2
Jin, Ginger Zhe
2
Joseph, Mathew
2
Ju, Ilwoo
2
Kalwani, Manohar U.
2
Lillard, Dean R.
2
Limbu, Yam B.
2
Liu, Hongju
2
Liu, Qiang
2
Mackert, Michael
2
Perri, Matthew
2
Rubin, Paul H.
2
Sinkinson, Michael
2
Spake, Deborah F.
2
Starc, Amanda
2
Williams, Pamela A.
2
Willis, Erin
2
Abdul Jumaat bin Mahajar
1
Ahn, Ho-Young Anthony
1
more ...
less ...
Published in...
All
Health marketing quarterly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Attention to and distraction from risk information in prescription drug advertising : an eye-tracking study
Sullivan, Helen W.
;
Boudewyns, Vanessa
;
O’Donoghue, Amie
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011770894
Saved in:
3
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->