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~subject:"Advertising"
~subject:"USA"
~isPartOf:"Journal of advertising research"
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Advertising
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Direct marketing
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DeLorme, Denise E.
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Journal of advertising research
Health marketing quarterly
32
International journal of pharmaceutical and healthcare marketing : IJPHM
14
Journal of business research : JBR
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global marketing
3
Journal of marketing communications
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Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
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NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
Electronic commerce research and applications
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European journal of operational research : EJOR
2
IFM-Materialien
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of retailing and consumer services
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Kom / Kommission der EuropƤischen Gemeinschaften
2
Management
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection / Business and Economics
2
Advertising in a multimedia age
1
Advertising in developing and emerging countries : the economic, political and social context
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ECONIS (ZBW)
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How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti
;
Janakiraman, Ramkumar
;
Dutta, Shantanu
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
Saved in:
2
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
3
Public responses to direct-to-consumer advertising of prescription drugs
Yuan, Sheng
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003688972
Saved in:
4
Direct-to-consumer advertising and its effect on prescription requests
Hausman, Angela
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003688974
Saved in:
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