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Direktmarketing
5
Business-to-Business-Marketing
1
Einzelhandel
1
Finanzdienstleistung
1
Klein- und Mittelbetrieb
1
Konsumgut
1
Konsumgüterindustrie
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Kundenmanagement
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Nonprofit-Organisation
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5
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German
5
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Belz, Christian
1
Künzler, Hans-Peter
1
Oggenfuss, Christoph
1
Peter, Thomas
1
Rutschmann, Marc
1
Schmitz, Christian
1
Studer, René
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Dialogmarketing 'revisited'
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
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USB Cologne (EcoSocSci)
5
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Financial services: das Yin und Yang des Dialogmarketing
Oggenfuss, Christoph
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10004922877
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2
Einzelhandel: Optionen des neuen Dialogs für den Einzelhandel : Dritter Weg, Cross Media und Kooperationen
Rutschmann, Marc
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004922882
Saved in:
3
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften: Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10004923116
Saved in:
4
Konsumgüter: Evolutionsprozesse im Marketing für Hersteller von Konsumgütern
Künzler, Hans-Peter
-
2008
Persistent link: https://www.econbiz.de/10004923133
Saved in:
5
Nonprofit-Organisationen: echtes Engagement ist der Gewinn : wie Nonprofit-Organisationen ihren Dialog effektiver gestalten
Peter, Thomas
-
2008
Persistent link: https://www.econbiz.de/10004923134
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