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Direct marketing
4
Direktmarketing
4
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Beziehungsmarketing
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Competence
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Financial services
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Finanzdienstleistung
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Kompetenz
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Organisationsstruktur
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Sportartikelbranche
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Deyle, Hanno-Götz
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Mann, Andreas
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Direct marketing
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
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1
Dialogmarketing-Kompetenz von Unternehmen : konzeptionelle Überlegungen und empirische Befunde
Mann, Andreas
- In:
Direct marketing
,
(pp. 1-28)
.
2007
Persistent link: https://www.econbiz.de/10003524650
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2
Mehrdimensionale Segmentierung im beziehungsorientierten Direktmarketing
Deyle, Hanno-Götz
;
Diller, Hermann
- In:
Direct marketing
,
(pp. 29-53)
.
2007
Persistent link: https://www.econbiz.de/10003524658
Saved in:
3
Ubiquitous Computing : eine neue Dimension in der Gestaltung von Interaktionsbeziehungen im Direktmarketing
Weiber, Rolf
;
Fälsch, Henrik
- In:
Direct marketing
,
(pp. 83-116)
.
2007
Persistent link: https://www.econbiz.de/10003524695
Saved in:
4
Die Optimierung der Öffnungsquote von Direct-Mailings : eine empirische Studie am Beispiel von Finanzdienstleistern
Peters, Kay
;
Frenzen, Heiko
;
Feld, Sebastian
- In:
Direct marketing
,
(pp. 143-176)
.
2007
Persistent link: https://www.econbiz.de/10003524738
Saved in:
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