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~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Customer value"
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Schriften zu Dialogmarketing 'revisited'
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Central European business review : CEBR
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
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From Little's law to marketing science : essays in honor of John D.C. Little
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Luxury marketing : a challenge for theory and practice
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The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
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2
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
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