Rodríguez Morales, Katia Lorena - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 95-101
Due to the difference in legislation and controls, lately is when counterfeiters have found greater opportunities to counterfeit and create a parallel economy that causes social damages, and affects companies that own original brands, making it necessary to quantify this damage. We developed a...