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~subject:"Wal-Mart Stores"
~subject:"Store brand"
~type_genre:"Article in journal"
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Search: subject_exact:"Discountgeschäft"
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Wal-Mart Stores
Store brand
Discounter
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Consumer behaviour
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Koll, Oliver
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Steenkamp, Jan-Benedict E. M.
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Hökelekli, Gizem
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The review of regional studies : a joint publ. of the Southern Regional Science Association and the School of Business, University of Alabama in Birmingham
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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The battle of traditional retailers versus discounters : the role of PL tiers
Hökelekli, Gizem
;
Lamey, Lien
;
Verboven, Frank
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 11-22
Persistent link: https://www.econbiz.de/10011747693
Saved in:
2
Market structure and competition in the retail discount industry
Zhu, Ting
;
Singh, Vishal
;
Manuszak, Mark D.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10003872261
Saved in:
3
Wal-Mart and small business : boon or bane?
Hicks, Michael J.
- In:
The review of regional studies : a joint publ. of the …
39
(
2009
)
1
,
pp. 73-83
Persistent link: https://www.econbiz.de/10009419973
Saved in:
4
Wal-Mart's impact on local revenue and expenditure instruments in Ohio, 1988-2003
Hicks, Michael J.
- In:
Atlantic economic journal : AEJ
35
(
2007
)
1
,
pp. 77-95
Persistent link: https://www.econbiz.de/10003446716
Saved in:
5
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
6
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
7
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
Saved in:
8
Die Rückkehr zur Marke ist eingeleitet
Twardawa, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10002129680
Saved in:
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