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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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