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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Brand management
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1
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Journal of business research : JBR
Transportation research / E : an international journal
5
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
European journal of operational research : EJOR
3
Journal of fashion marketing and management
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Journal of retailing
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Düsseldorf working papers in applied management and economics
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Handbuch Multi-Channel-Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production research
2
International journal of retail & distribution management
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International marketing review
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Journal of business-to-business marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of marketing research : JMR
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Journal of media business studies
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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The international review of retail, distribution and consumer research
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advancing insights on brand management
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Baltic Journal of Economic Studies
1
Business-to-business brand management : theory, research and executive case study exercises
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Consumer driven electronic transformation : applying new technologies to enthuse consumers and transform the supply chain
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Electronic commerce research
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Environment & planning
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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IRES discussion papers
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International journal of Indian culture and business management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of production economics
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International journal of retail and distribution management
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1
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
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