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~isPartOf:"Journal of business research : JBR"
~subject:"Retail trade"
~person:"Beatty, Sharon E."
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Congruity's role in website attitude formation
Wang, Sijun
;
Beatty, Sharon E.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
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