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~subject:"Werbewirkung"
~person:"Burkhardt, Thomas"
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Werbewirkung
Advertising effects
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Advertising planning
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Electronic Banking
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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ECONIS (ZBW)
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Neuere Ansätze der Planung und Kontrolle von Marketing-Maßnahmen im Online-Banking
Burkhardt, Thomas
;
Henn, Burkhard
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 379-396)
.
2002
Persistent link: https://www.econbiz.de/10001679220
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