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~subject:"Werbewirkung"
~person:"Wyner, Gordon"
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Werbewirkung
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Marketing mix decisions : new perspectives and practices
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Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
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Marketing mix decisions : new perspectives and practices
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(pp. 41-76)
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2008
Persistent link: https://www.econbiz.de/10003769430
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