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~subject:"Werbewirkung"
~subject:"USA"
~person:"Tustin, Deon Harold"
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Werbewirkung
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Advertising effects
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Distribution costs
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Tustin, Deon Harold
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South African journal of economic and management sciences
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Measuring the impact of advertising and promotion expenditure at national, industry and company levels in South Africa
Tustin, Deon Harold
;
Strydom, J. W.
- In:
South African journal of economic and management sciences
6
(
2003
)
3
,
pp. 627-642
Persistent link: https://www.econbiz.de/10001924406
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