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Marketing mix decisions : new perspectives and practices
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Marketingproduktivität : Konzeption, Messung und empirische Analyse
Daum, Daniel
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001550518
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Die Nutzung von Kostenrechnungsinformationen im Marketing : Bestandsaufnahme, Determinanten und Erfolgsauswirkungen
Karlshaus, Jan Thido
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2000
Persistent link: https://www.econbiz.de/10001480793
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