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Search: subject_exact:"Druckerzeugnis"
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Druckerzeugnis
8
Printed product
8
USA
3
United States
3
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2
Presseverlag
2
1981-1998
1
Accounting policy
1
Advertising
1
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Barnier, Virginie de
1
Bunte, Hermann-Josef
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Chowdhury, M. K.
1
Dewenter, Ralf
1
Feinson, Carla
1
Gabszewicz, Jean Jaskold
1
Ivančeva, Ljudmila
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Kadiyali, Vrinda
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Kaiser, Ulrich
1
Laussel, Didier
1
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1
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ECONIS (ZBW)
8
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1
Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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2
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
3
The steep rise of gift card purchases by the consumer is changing the method of accounting and reporting of gift card income by corporate retailers
Feinson, Carla
- In:
Journal of business & economics research
6
(
2008
)
4
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003764491
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4
The effect of a magazine's free digital content on its print circulation : cannibalization of complementarity?
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 344-361
Persistent link: https://www.econbiz.de/10003574960
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5
Fusionen auf dem Printmedienmarkt aus wirtschaftstheoretischer Sicht
Dewenter, Ralf
;
Kaiser, Ulrich
- In:
Vierteljahrshefte zur Wirtschaftsforschung
74
(
2005
)
3
,
pp. 51-63
Persistent link: https://www.econbiz.de/10003171783
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6
Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics letters
87
(
2005
)
1
,
pp. 127-134
Persistent link: https://www.econbiz.de/10002689293
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7
Naukata v Bălgarija prez perioda 1981 - 1998 g. : bibliometričen analiz
Rožkov, Sergej
;
Ivančeva, Ljudmila
- In:
Statistika / Nacionalen Statističeski Institut
53
(
2001
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10001607116
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8
Die Preisbindung für Verlagserzeugnisse auf dem kartellrechtlichen Prüfstand
Bunte, Hermann-Josef
- In:
Neue juristische Wochenschrift : NJW
50
(
1997
)
47
,
pp. 3127-3131
Persistent link: https://www.econbiz.de/10001228712
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