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subject:"Marketing management"
~subject:"Druckindustrie"
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Marketing management
Druckindustrie
Druckerzeugnis
43
Printed product
43
Press publisher
9
Presseverlag
9
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6
Germany
6
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4
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Barnier, Virginie de
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Froböse, Michael
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Paust, Robert P.
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Pölert, Arnd
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Journal of business research : JBR
1
Media management : leveraging content for profitable growth
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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ECONIS (ZBW)
5
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1
An economic analysis of printing press industry
Vetrivel, K.
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010461000
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2
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
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3
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
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4
Handelsblatt.com - new revenue models for traditional print media
Pölert, Arnd
;
Skrabs, Gunnar
;
Paust, Robert P.
- In:
Media management : leveraging content for profitable growth
,
(pp. 163-171)
.
2003
Persistent link: https://www.econbiz.de/10001752608
Saved in:
5
Druckindustrie im dynamischen Wandel - neue Technik, neue Produkte, neue Märkte
Zoche, Peter
-
2000
Persistent link: https://www.econbiz.de/10014461145
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