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subject:"Marketing management"
~subject:"Press market"
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Marketing management
Press market
Druckerzeugnis
43
Printed product
43
Press publisher
9
Presseverlag
9
Deutschland
8
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6
Drucksache
4
Marketing
4
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Barnier, Virginie de
1
Bauer, Christian
1
Froböse, Michael
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Gotter, Alexander
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Leitner, Lukas
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Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien / Unit Audiovisual Industry & Media Support Programmes
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Handbook of social media management : value chain and business models in changing media markets
1
Journal of business research : JBR
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
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ECONIS (ZBW)
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1
The competitiveness and economic viability of the news media sector in the EU : final report
Europäische Kommission / Generaldirektion …
-
2023
Persistent link: https://www.econbiz.de/10014333320
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2
An einem Strang? : unterschiedliche Perspektiven innerhalb der krisengeschüttelten österreichischen Printmedien
Bauer, Christian
;
Gotter, Alexander
;
Leitner, Lukas
-
2016
Persistent link: https://www.econbiz.de/10011591997
Saved in:
3
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
Saved in:
4
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
5
Managing new(s) conversations : the role of social media in news provision and participation
Nel, François
;
Westlund, Oscar
- In:
Handbook of social media management : value chain and …
,
(pp. 179-200)
.
2013
Persistent link: https://www.econbiz.de/10009762886
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