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subject:"Marketing management"
~subject:"United States"
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Search: subject_exact:"Drucksache"
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Marketing management
United States
Druckerzeugnis
43
Printed product
43
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9
Presseverlag
9
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8
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6
Drucksache
4
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Barnier, Virginie de
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Chowdhury, M. K.
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Froböse, Michael
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Kadiyali, Vrinda
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Paust, Robert P.
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Pölert, Arnd
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Information economics and policy : IEP
1
Journal of business & economics research
1
Journal of business research : JBR
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Media management : leveraging content for profitable growth
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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Measuring the attitude of individuals towards print media advertisements
Sarkar, Samir
;
Chowdhury, M. K.
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011751003
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2
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
Saved in:
3
Towards a micro conception of brand personality : an application for print media brands in a French context
Valette-Florence, Rita
;
Barnier, Virginie de
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 897-903
Persistent link: https://www.econbiz.de/10009756863
Saved in:
4
The steep rise of gift card purchases by the consumer is changing the method of accounting and reporting of gift card income by corporate retailers
Feinson, Carla
- In:
Journal of business & economics research
6
(
2008
)
4
,
pp. 7-12
Persistent link: https://www.econbiz.de/10003764491
Saved in:
5
The effect of a magazine's free digital content on its print circulation : cannibalization of complementarity?
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 344-361
Persistent link: https://www.econbiz.de/10003574960
Saved in:
6
Handelsblatt.com - new revenue models for traditional print media
Pölert, Arnd
;
Skrabs, Gunnar
;
Paust, Robert P.
- In:
Media management : leveraging content for profitable growth
,
(pp. 163-171)
.
2003
Persistent link: https://www.econbiz.de/10001752608
Saved in:
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