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~person:"Randeree, Kasim"
~person:"Majumdar, Sudipa"
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International journal of electronic marketing and retailing : IJEMR
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Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
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2
Exploring usage of mobile banking apps in the UAE : a categorical regression analysis
Majumdar, Sudipa
;
Pujari, Vijay
- In:
Journal of financial services marketing
27
(
2022
)
3
,
pp. 177-189
Persistent link: https://www.econbiz.de/10013390892
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