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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
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Ladengestaltung
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Store design
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Advertising music
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Aromastoff
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Behaviour
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Beziehungsmarketing
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Deutschland
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Duftstoff
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Einkaufszentrum
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Erfolgsfaktor
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Germany
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Imagepolitik
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Kundenorientierung
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Ladengeschäft
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Multimodales System
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Musikerlebnis
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Perception
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Point of sale
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Preismanagement
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Retail outlet
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Salzmann, Ralph
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of retailing and consumer services
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International journal of retail & distribution management
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Journal of business research : JBR
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The international review of retail, distribution and consumer research
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Psychology & marketing
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International journal of retail and distribution management
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European journal of marketing : EJM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing : ZFP ; journal of research and management
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The journal of services marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriftenreihe Handel und Marketing
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The IUP journal of marketing management : IJMM
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The service industries journal
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Asia Pacific journal of marketing and logistics
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Handelsforschung
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Innovatives Markenmanagement
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International business and economics research journal
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International journal of production economics
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing research : JMR
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Opsearch : journal of the Operational Research Society of India
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Production and operations management : an international journal of the Production and Operations Management Society
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Springer Gabler Research
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Strategic corporate communication in the digital age
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Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
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2007
-
1. Aufl.
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