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~isPartOf:"Sensory marketing : research on the sensuality of products"
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Sensory marketing : research on the sensuality of products
Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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American journal of business : applying research to practice ; AJB
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Beiträge zur Sensorik im Marketing
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Business horizons
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Case studies in the beer sector
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Ekonomika poľnohospodárstva : vedecké periodikum k otázkam agrárnej ekonomiky a politiky
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of food products marketing
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Journal of international food & agribusiness marketing
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
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2
The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10003933200
Saved in:
3
Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
Saved in:
4
The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
Saved in:
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