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~type_genre:"Aufsatz im Buch"
~person:"Stiller, Bettina"
~person:"Calvo-Porral, Cristina"
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A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry
Calvo-Porral, Cristina
- In:
Case studies in the beer sector
,
(pp. 147-162)
.
2021
Persistent link: https://www.econbiz.de/10012504269
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2
Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
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