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~type_genre:"Aufsatz im Buch"
~subject:"Emotion"
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The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10003933200
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Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
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