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~isPartOf:"Marketinggeschichte : die Genese einer modernen Sozialtechnik"
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Marketinggeschichte : die Genese einer modernen Sozialtechnik
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Moderne Budgetierung umsetzen : [Konzept und Praxisbeispiele zur modernen Budgetierung ; rollierende Planung in volatilen Märkten ; erfolgreiche Anwendung in der Konzernplanung ; Auswahl und Einsatz geeigneter BI-Software]
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Von Commodities zu Produkten : die Transformation des Farbstoffmarktes im 18. und 19. Jahrhundert
Engel, Alexander
- In:
Marketinggeschichte : die Genese einer modernen …
,
(pp. 61-86)
.
2007
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