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~subject:"Werbewirkung"
~person:"Görtz, Dirk"
~person:"Kao, Ya-Hui"
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Görtz, Dirk
Kao, Ya-Hui
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Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
2
The determinants of email receivers' disseminating behaviors on the internet
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
;
Kao, Ya-Hui
;
Lee, Monle
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 524-534
Persistent link: https://www.econbiz.de/10003614557
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