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~subject:"Werbewirkung"
~subject:"Beziehungsmarketing"
~person:"Hampel, Stefan"
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Werbewirkung
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E-Mail
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Hampel, Stefan
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Eine experimentelle Studie zur Wirkung von Videos im E-Mail-Marketing auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
;
Hammon, Larissa
;
Hippner, Hajo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009727079
Saved in:
2
Werbewirksames E-Mail-Marketing : eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008987271
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