Membiela-Pollán, Matías; Pedreira-Fernández, Natalia - In: Atlantic Review of Economics (ARoEc) 3 (2019) 3
In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the use of technological resources in the development of the market strategy, as well as in the commercialization and communication of the organization. This article aims to carry...