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~person:"Baetzgen, Andreas"
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Search: subject_exact:"ECM (Enterprise content management)"
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Baetzgen, Andreas
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Brand Content : die Marke als Medienereignis
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ECONIS (ZBW)
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Vom Markenmedium zur Medienmarke : die Zukunft des Brand Content Managements
Tropp, Jörg
;
Baetzgen, Andreas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 275-288)
.
2013
Persistent link: https://www.econbiz.de/10010212704
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Die Marke als Medium : eine Einführung in das Brand Content Management
Tropp, Jörg
;
Baetzgen, Andreas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 3-17)
.
2013
Persistent link: https://www.econbiz.de/10010212723
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