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Low involvement, low price and low quality image renegotiated : a case study of staple food package design
Ryynänen, Toni
;
Hakatie, Annaleena
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 204-219
Persistent link: https://www.econbiz.de/10009743689
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