//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Brand communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einfühlungsvermögen"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand communication
Emotion
39
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
31
Markenführung
31
Brand image
25
Markenimage
25
Brand
21
Markenartikel
21
Beziehungsmarketing
14
Relationship marketing
14
Brand love
10
Social Web
9
Social web
9
Viral marketing
7
Virales Marketing
7
Advertising effects
5
Werbewirkung
5
Emotions
4
Internet marketing
4
Online-Marketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social media
4
Arbeitsverhalten
3
Consumer psychology
3
Luxury goods
3
Luxusgüter
3
Organizational behaviour
3
Verhalten in Organisationen
3
Work behaviour
3
Advertising
2
Arbeitskräfte
2
Brand co-creation
2
Brand communities
2
Brand engagement
2
Brand loyalty
2
Brand personality
2
Cognition
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Danbury, Annie
1
Lee, Sang Bong
1
Mogaji, Emmanuel
1
Suh, Taewon
1
Published in...
All
The journal of product & brand management
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->