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~isPartOf:"Schriftenreihe Handel und Marketing"
~person:"Buber, Renate"
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Consumer behaviour
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Einkaufszentrum
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Qualitative Methode
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Shopping center
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Buber, Renate
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Schriftenreihe Handel und Marketing
Applying qualitative methods to marketing management research
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Measuring consumer behaviour : consumer behaviour in recreational and sales areas of shopping malls ; [report to the OeNB, Jubiläumsfond-Projekt No. 9793]
Buber, Renate
;
Ruso, Bernhart
;
Gadner, Johannes
; …
-
2004
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