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~person:"Bues, Mirja"
~person:"Beatty, Sharon E."
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Journal of marketing theory and practice : JMTP
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Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
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How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
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