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~isPartOf:"Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis"
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Verbraucherverhalten
3
Akzeptanz
1
Conjoint Measurement
1
Elektronischer Zahlungsverkehr
1
Imagetransfer
1
Konsumgut
1
Markenpolitik
1
Mobile Telekommunikation
1
Preispolitik
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Unternehmenskooperation
1
Validität
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German
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Andres, Nils
1
Brzoska, Lars
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Schierz, Paul Gerhardt
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Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,898
International journal of consumer studies
730
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
496
Working paper / National Bureau of Economic Research, Inc.
437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
SpringerLink / Bücher
354
European journal of marketing : EJM
349
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing communications
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Cogent business & management
257
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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USB Cologne (EcoSocSci)
3
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Akzeptanz von mobilen Zahlungssystemen : eine empirische Analyse basierend auf dem Technologieakzeptanzmodell
Schierz, Paul Gerhardt
-
2008
Persistent link: https://www.econbiz.de/10004934878
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2
Ausstrahlungseffekte beim Co-Branding : eine verhaltenstheoretisch-empirische Analyse am Beispiel eines realen Produkttests kurzlebiger Konsumgüter
Andres, Nils
-
2003
Persistent link: https://www.econbiz.de/10004724122
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3
Die Conjoint-Analyse als Instrument zur Prognose von Preisreaktionen : eine theoretische und empirische Beurteilung der externen Validität
Brzoska, Lars
-
2003
Persistent link: https://www.econbiz.de/10004662394
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