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Verbraucherverhalten
5
Psychologie
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Underhill, Paco
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
96
Mattila, Anna S.
95
Huber, Frank
91
Lusk, Jayson L.
83
Bauer, Hans H.
81
Phau, Ian
80
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
71
Khare, Arpita
71
Grewal, Dhruv
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
66
Loureiro, Sandra Maria Correia
65
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Verhoef, Peter C.
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Chintagunta, Pradeep K.
52
Thøgersen, John
52
Walsh, Gianfranco
52
Rajagopal
51
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
48
Swoboda, Bernhard
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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1
Warum kaufen wir? : Die Psychologie des Konsums
Underhill, Paco
-
2012
Unterhaltsame Darstellung der Vorgehensweise und Erkenntnisse von Marktforschern bei der Untersuchung des Käuferverhaltens und den Konsequenzen z.B. für Präsentation, Standort etc. der Ware. (Stefan Rogge)
Persistent link: https://www.econbiz.de/10014011327
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2
Was Frauen wollen : warum sie kaufen, was sie kaufen
Underhill, Paco
-
2011
Persistent link: https://www.econbiz.de/10009128257
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3
Was Frauen wollen : warum sie kaufen, was sie kaufen
Underhill, Paco
-
2011
Persistent link: https://www.econbiz.de/10009496934
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4
Why we buy : the science of shopping
Underhill, Paco
-
2009
-
Updated and rev. for the internet, the global consumer and beyond
Persistent link: https://www.econbiz.de/10008697693
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5
Why we buy : the science of shopping ; updated and revised for the Internet, the global consumer and beyond
Underhill, Paco
-
2009
-
updated and rev.
Persistent link: https://www.econbiz.de/10009139355
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6
Boom : Marketing to the Ultimate Power Consumer, the Baby Boomer Woman
Brown, Mary
-
2006
BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn't in the battle for the hearts and minds of the ''ultimate power consumer.'.
Persistent link: https://www.econbiz.de/10013042572
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7
Warum kaufen wir? : Die Psychologie des Konsums
Underhill, Paco
-
2000
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004686574
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8
Why we buy : the science of shopping
Underhill, Paco
-
1999
Persistent link: https://www.econbiz.de/10004038158
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