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isPartOf:"Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG"
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
Journal of retailing and consumer services
673
Journal of retailing
256
The international review of retail, distribution and consumer research
234
International journal of retail & distribution management
227
Journal of business research : JBR
188
International journal of production economics
183
European journal of operational research : EJOR
178
International journal of retail and distribution management
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
SpringerLink / Bücher
86
NBER working paper series
76
Manufacturing & service operations management : M & SOM
73
Production and operations management : an international journal of the Production and Operations Management Society
64
NBER Working Paper
60
Working paper / National Bureau of Economic Research, Inc.
60
International journal of production research
58
Omega : the international journal of management science
57
Transportation research / E : an international journal
56
European retail research
54
Handelsforschung
54
Ifo-Schnelldienst
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
International journal of electronic marketing and retailing : IJEMR
44
European journal of marketing : EJM
43
Psychology & marketing
42
The service industries journal
42
Europäische Hochschulschriften / 5
40
International journal of industrial organization
39
Journal of the Academy of Marketing Science
39
Journal of marketing
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Retailing in the 21st century : current and future trends
35
The journal of services marketing
33
Production and operations management : the flagship research journal of the Production and Operations Management Society
32
Marketing intelligence & planning
31
Schriften zur Handelsforschung
31
Discussion paper / Centre for Economic Policy Research
30
Journal of marketing channels : ... distribution systems, strategy, and management
30
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
30
Business history
29
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ECONIS (ZBW)
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Bedeutung der Produktverpackung für die Kommunikation von Marken am Point of Sale
Keuper, Frank
;
Hannemann, Henrike
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 237-265)
.
2009
Persistent link: https://www.econbiz.de/10003873051
Saved in:
2
Markenführung am Point of Sale ist nicht reine Verkaufsförderung
Egner, Steffen
;
Hierneis, Wolfgang
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 267-281)
.
2009
Persistent link: https://www.econbiz.de/10003873053
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