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isPartOf:"Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~person:"Guo, Zhaoyang"
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Guo, Zhaoyang
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
Journal of marketing channels : ... distribution systems, strategy, and management
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When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning
;
Cai, Yuanfeng
;
Guo, Zhaoyang
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
3
,
pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
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