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person:"Battenfeld, Dirk"
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Datenanalyse
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Einzelhandel
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Food retailing
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Ladengeschäft
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Lebensmitteleinzelhandel
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Battenfeld, Dirk
Swoboda, Bernhard
54
Grewal, Dhruv
48
Schramm-Klein, Hanna
45
Pantano, Eleonora
42
Rudolph, Thomas
40
Zentes, Joachim
36
Morschett, Dirk
35
Thurik, Adriaan R.
34
Richards, Timothy J.
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Fernie, John
27
Zielke, Stephan
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Alexander, Nicholas
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Dawson, John A.
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Gázquez-Abad, Juan Carlos
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Teller, Christoph
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Gil Saura, Irene
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Täger, Uwe Christian
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Hübner, Alexander
23
Schröder, Hendrik
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Tietz, Bruno
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Rabinovich, Elliot
21
Roggeveen, Anne L.
21
Ahlert, Dieter
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Aithal, P. S.
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Carree, Martin Anthony
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Cheng, T. C. E.
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H. R., Ganesha
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Kesavan, Saravanan
20
Martínez-López, Francisco J.
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Fisher, Marshall L.
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Gallino, Santiago
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Khare, Arpita
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Möhlenbruch, Dirk
19
Neumark, David
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Raff, Horst
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Sparks, Leigh
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Wey, Christian
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Chen, Jing
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Cliquet, Gérard
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Das, Gopal
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Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing / Fernuniversität : Forschungsbericht
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
- In:
Yearbook of marketing and consumer research
4
(
2006
),
pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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2
Die Analyse von Scanningdaten : methodische Grundlagen und Stand der Unternehmenspraxis, demonstriert an einem Fallbeispiel
Olbrich, Rainer
;
Battenfeld, Dirk
;
Grünblatt, Martin
-
2001
-
2., durchges. u. aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004765972
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